SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

Search marketing is about being there when the customer wants you. There is opportunity in each search. Whether customers are looking for your product or a product like yours, it is important to be visible.

ThoughtCorp services focus on providing the best possible return on investment for your marketing money. Whether it is with paid search e.g. Google AdWords, organic search optimisation (SEO), or the variety of other search based options such as re-marketing, we don’t simply deliver clicks, but visitors who convert to customers.

Our services include

1. An audit of your current search activities
2. Competitor analysis
3. Launch and optimisation strategy
4. Implementation, monitoring and continuous optimisation

E-mail marketers should have one objective – to capture readers’ attention so they respond to the email’s call to action. Successful email campaigns are a combination of art and science, where the important factors influencing success include the email creative design, the subject line, segmentation of the database, ability to display on multiple devices. However, marketers will often adopt a shotgun approach, send out high volumes of mail hope their customers will click.

Email campaigns from ThoughtCorp are personal, relevant and engaging. We encourage our customers to try A/B testing to optimise results. Our email campaigns are tracked and measurements of success analysed.

Included in the ThoughtCorp email services are:

• Creative design and implementation
• Bulk mail distribution
• List management
• Analytics and reporting

Social Media provides the opportunity for marketers to engage with consumers as never before. However marketing in this space must be considered and implemented carefully.

ThoughtCorp will aim to first understand who our client is trying to reach and what they are trying to achieve. Only then will we look at the appropriate social media channels. Our social media marketing service is custom designed to achieve business objectives, whether it is to build a brand or generate leads.