Usability Optimisation & Conversion
CONVERT VISITORS INTO CUSTOMERS
Conversion Optimisation is the art and science of converting site visitors into customers. The objectives of our clients’ sites may be online sales, completing a contact form or downloading a document. Whatever the objectives, converting visitors into sales or leads should be a top priority. The ThoughtCorp methodology for conversion optimization includes the following steps.
- Gathering & Analysing Data
- Running tests based on the above data
- Making site improvements (continuously) based on the most successful tests